2015 Chevrolet Cruze vs. 2014 Chevrolet Cruze
The Chevrolet Cruze has been on the worldwide market for seven years without a major redesign. Seven year old sheet metal is ancient in the auto industry. It has been in North America since 2011 and even here it’s getting dated, especially with the competition bringing out redesigned models. So how does GM respond? The automaker gives the 2015 Cruze a new grill and bumper. That’s it.
But the most striking difference, and perhaps the most frightening is the shrunken bowtie on the grill. In a world where everything is getting larger, including car emblems, GM is taking a step back. And a very minor facelift in seven years won’t help to keep the Cruze ahead of the pack. Conquering old faithfuls like Honda Civic and Toyota Corolla wasn’t an easy feat, and it will be even harder to stay at, or near the top with an outdated design. Let’s hope GM doesn’t throw it all away by taking its success for granted and leaving the Cruze as is for too long.