Toyota Tundra History
Toyota Tundra debuted as a 2000 model. It was the first full-size pickup built by a Japanese manufacturer but not in Japan. The Tundra is built at a plant in North America. Toyota’s full-size pickup was initially known as T150, but a lawsuit by Ford claiming the name too closely resembled F150, forced Toyota to rename it to Tundra. The first generation Tundra was criticized for being too small to compete against the American contention, so through the years Toyota made the pickup up bigger and better. In 2000 the first generation was nominated for North American Truck of the Year, and in 2008 the second generation was named Truck of the Year by Motor Trend and Truckin’ Magazine.
In 2012 an unmodified Toyota Tundra Crew Max pulled the Space Shuttle Endeavour across a bridge. It was a great marketing ploy by the automaker, and helped the Tundra become a serious contender in the competitive truck segment.