Nissan has the bulldog, Kia has hamsters, and now Jeep has a cutie patootie.  If Jeep’s intention is to appeal to youthful and adventurous customers with its all new Renegade then it can’t be cute. No one wants to take a cute little car on a dirt road or into the mountains; it might get dinged up or scratched. Oh my.

Sure the Kia Soul hamsters don’t make much sense (at least not to me), and there’s no bulldog in the Nissan cube, but at least their portrayed as hip and cool, which is what youthful and adventurous customers want.  Hopefully with a name like Renegade customers will fight through the cuteness and find what Jeep is all about.