Scion iM Concept vs. 2014 Toyota Auris
Scion’s ageing lineup is in need of a major revamp, so news that the automaker would introduce three new models in three years was refreshing. It was unclear whether these would be built from the ground up or taken from Toyota’s lineup. So far, we’ve been introduced to the iM concept, which Scion is calling an all-new body model, meaning the new hatchback is simply a pimped out Toyota Auris, which is not available in North America.
In a way Scion is taking away the middle man and offering an already supped up ride instead of having buyers add after-marketing parts to their vehicles. This wouldn’t fly a generation ago when small hatchbacks were lowered, given over-sized rims and spoilers, and infused with NOS. Scion is taking a gamble hoping the new generation doesn’t want to, or has no time to go out and pimp their rides.
Since the Scion iM is a ‘rebadged’ Auris this tells us that Toyota will likely not bring the hatchback to North America as it too closely resembles the Scion model. With the Toyota Matrix being phased out this means that the brand is either building a new model to replace the wagon or leaving the segment altogether.
A production iM hatchback is scheduled to appear in dealerships later this year, and a facelifted Toyota Auris is set to debut at the 2015 Geneva Motor Show. We’ll have to wait to see if the iM will also receive the minor refresh or retain the current body style.
The second new model in Scion’s lineup will be a sedan, a first for the brand. There’s no word on what segment the third model will compete in.