When Cadillac debuted the Eldorado in 1953 it was a depiction of luxury and prestige. Being the most expensive model in its lineup at the time the Eldorado was considered the ‘Golden One’, for which the word Eldorado stands – among other things.
62 years later Cadillac pays homage to the ‘Golden One’ by incarnating the 1967 Eldorado into the new Elmiraj Coupe Concept. Cadillac may be foreshadowing its future not only with design but also with the name. The Coupe concept takes its name from the El Miraj lakebed in California, which has been used for top-speed runs for the last 50 years. By referencing Eldorado in design and speed-testing in the name, Cadillac appears to be building on the luxury and prestige of the past and combining it with performance for the future. If this is the case then the automaker may be on its way towards a performance-oriented luxury brand to compete with the likes of BMW, Audi, and Mercedes-Benz.