Kia Soul History

Kia rolled out the Soul a year after Nissan introduced the second generation Cube to North America. Both automakers tried to take advantage of the boxy styling craze that Scion xB made popular in 2004. While the Cube has been discontinued due to lack of sales, and the xB is on life-support after a lack-luster redesign the Soul continues to gain popularity, thanks in part to a cult-like following that the Kia Hamsters have begun since they debuted in Kia Soul commercials.